Plus Bleach Alternative Laundry Detergent

59 Load 4/92 oz

4 units of 92 OZ each

P & G Pledge

Tide Plus Bleach Alternative liquid laundry detergent helps your fabrics look brighter and whiter after just one wash. It is now more concentrated to provide more stain removal and freshness and less water*. From America’s #1 Trusted Detergent Brand,** to cover your many laundry needs.

  • Tide Plus Bleach Alternative offers more brilliant whiteness after just one wash vs. Tide Original
  • With a more concentrated formula, you get more cleaning agents and less water in every drop*

* vs. previous formula ** Tide is Consumers' #1 Trusted laundry detergent brand in Readers Digest survey

CASE UPC10037000875496
PACKAGE UPC037000875499
Plus Bleach Alternative Laundry Detergent
29 Load 6/46 oz
6 units of 46 OZ each

Ingredients we do not Use

Here is a list of some of the most common materials we get asked about that we do not use as ingredients in any of our formulated products (health care, skin and personal cleansing, hair care, laundry, home care, and oral care)

  • Alkylphenols and alkylphenol ethoxylates
  • Benzene
  • Bisphenol A (not in formulas*)
  • Heavy metals: Arsenic, Lead, Chromium VI, Mercury, Cadmium, Nickel
  • Microbeads
  • Organotins (TBT, DBT, MBT, DOT)
  • PVC (not in formulas*)
  • PAHs (Polycyclic aromatic hydrocarbons)
  • PCBs (Polychlorinated biphenyls)
  • Phthalates**
  • Triclosan
  • Triclocarban**

We have strict product safety limits in place when any of these materials could be found in tiny amounts due to their natural (or background) presence in water, the environment, or as part of the manufacturing process.

* We do not use BPA or PVC in any of our product formulas. Our use of PVC and BPA is restricted to very small amounts in some product packaging like pressurized aerosol cans or electrical devices where their unique performance is essential for product safety. We will consider new material options as soon as they do arise.

** We do not use these ingredients in new products and are exiting them.

Click here to learn more about P&G’s ingredient choices.
(294 reviews)
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8/ 26/ 2023

Color Green
No issue w any Tide, it’s the ONLY laundry detergent I’ve used for 20 years, it’s a question. Should my Tide Alternative b the color green? It was very late

Originally Posted On: tide.com

Helpful ?



6/ 22/ 2023

New formula makes me itch
I have used Tide with bleach alternative for years. I notice myself itching couldn’t figure out what it was till I talk to a friend of mine, they were having the same issue with the new formula. Looking for a new brand now. 😞

Originally Posted On: tide.com

Helpful ?


We Hold Ourselves To The Highest Standard

For over 181 years, your safety and the safety of your world has been at the heart of what we do. That’s why we have a team of more than 500 scientists and professionals and a rigorous safety process to analyze every ingredient—before we ever consider putting it in one of our products.