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Tide Professional Coldwater System helps Pacifica Hotels

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The Situation

Laundry operations account for the second greatest use of hotel water. With severe drought and water reduction mandates in effect, hotels are finding new ways to conserve water and other natural resources. The Tide Professional Coldwater Laundry System enables properties to reduce water usage in their laundry machines by as much as 40 percent and the energy needed to heat the water in a commercial washer by as much as 75 percent1.
Reduce water usage in their laundry machines by as much as 40 percent and the energy needed to heat the water in a commercial washer by as much as 75 percent1.

Tide Coldwater Helps Pacifica Hotels Conserve Water

Headquartered in Irvine, Calif., Pacifica Hotels operates 35 boutique hotels on the Pacific Coast. Faced with extreme water conservation measures and exorbitant surcharges due to the drought, Pacifica Hotels first tested Tide Coldwater in their Cambria, Calif. market where the water supply was drastically diminished. They saw favorable results and expanded the system to their other properties. “As a hotel operator in California, it’s incumbent on all of us to work together to try and conserve water wherever possible,” said Alan Hurd, Director of Operations, Pacifica Hotels. “We look for every opportunity we can, and the Tide Coldwater System lets us reduce the amount of loads, wash cycles, and rinse cycles that we use, thereby conserving a substantial amount of water at each hotel every year.”

“We look for every opportunity we can, and the Tide Coldwater System lets us reduce the amount of loads, wash cycles, and rinse cycles that we use, thereby conserving a substantial amount of water at each hotel every year.”

According to Hurd, the primary focus of their guests’ stay is around the bed, citing that a clean, fresh-smelling bed makes a world of difference between a good and bad night’s rest. When guests feel soft, comfortable bedding, it reminds them of home and Tide and Downy help add to that overall home-away-from-home experience, says Hurd.

In addition to reducing water and energy used and the associated costs, since transitioning to Tide Coldwater, Pacifica Hotels has seen whiter, fluffier and cleaner smelling linens and they are discarding fewer linens than with their previous system.

Hurd says he highly recommends the Tide Coldwater System to other operators and that the service from P&G Professional has been outstanding. Watch Hurd's testimonial to see more about Pacifica's experience.

Tide Professional Coldwater Laundry System

Winner of the 2015 Silver Edison Green Award, the Tide Professional Coldwater laundry system can help hotels save as much as $8,7002 per year based on water, energy and linen replacement cost savings. Tide Professional Coldwater has an advanced formula that uses unique enzymes, specially designed for lower wash temperatures, which help effectively break down stains without the need for higher wash temperatures. To order Tide Professional Coldwater for your business click here. For a video about how Tide Coldwater is helping states affected by the drought click here.

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1 Up to 75% energy savings - When you switch to the Tide® Professional Coldwater System from a standard hot system. For guest room linens only. Applies to energy used to heat water in your washing machine only. Reduce water by up to 40%: Assume national average water and gas costs according to Black & Veatch 2012/2013 report “50 Largest Cities Water/Wastewater Rate Survey” and the American Gas Association 2012 “Energy Industry Analyses and Statistics.” 2 Up to $8,700 bottom line savings - Annual savings based on switching from a standard alkaline system to the Tide® Professional Coldwater System. Assume U.S. national average commercial water and gas costs according to Black & Veatch 2012/2013 report “50 Largest Cities Water/ Wastewater Rate Survey” and the American Gas Association 2012 “Energy Industry Analyses and Statistics.” Must have fully programmable washing machines to qualify for savings. Linen savings based on a 50-cycle test vs. the leading alkaline system. Savings assumes the standard competitive system is priced parity with Tide® Professional Everyday system (Tide® Detergent, Clorox and Downy) and uses linen replacement cost data based on a study among Hospitality key decision makers in April 2014.

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