When it comes right down to it, customers are the only reason you’re able to do what you do, and a little attention and gratitude can go a long way toward making your customers feel like your company cares. In order to help you get into the spirit of the season, here are some ways you can show your thanks to your customers:
1. Send them a personalized thank you note.
While a handwritten note is may seem “old-school”, a customer would adore it! But, if you have a large customer base, it’s not very practical. With email, however, you can still send out a letter expressing your thanks and keep the personal feel.
2. Offer a special discount for your regular customers.
Customer loyalty is invaluable – and to keep customers loyal you need to make sure they know they are constantly appreciated. Whether this is a specific “regular customer discount day” or on ongoing discount, showing the customers who have stuck around they are still valued will ensure they keep coming!
3. Post a public thank you on your website or social media.
Don’t underestimate the power of social media when doling out your thanks. Depending on your customer base a humorous or thoughtful sentiment can make someone’s day and will make it easy for them to share with their friend (if they want). Just know when you should thank your customer in public like this vs in private
4. Give them updated information they’ll find useful, for free.
Information is powerful, and useful information for free as a thank you to your customers is a sure way to brighten their day. Plus, it will remind them that you know your business!
5. Refer your customers to one another whenever you can.
Nothing says appreciation like bringing someone more business, and this idea lets you kill two birds with one stone! One customer gets a new client, another gets great service, and both of them will be thanking you for it!
6. Host an annual party for your customers.
Throwing a party allows you to thank your supporters and also allows them to network with each other. It’s a win for everyone.
7. Send out a free gift.
Everyone likes getting something for free, especially when it’s unexpected! Tie the gift into your business to make it even more memorable. Your gift doesn’t need to be a physical present either. Put together a report or information packet your customers would find valuable and send it to them as a thank you through email or on your website.
The most important thing to do when saying thank you to your customers is to be authentic. How you thank a customer says a lot about your, so do what feels right – whether it is a combination of these ideas, one of these ideas, or something completely unique!