• 11/11/2013

    Why Twitter is an Amazing Tool for the Self-Employed

    When I first wrote about Twitter a couple of years ago, I said that “people really don’t care what you had for lunch.” Yes, I know, I clearly didn’t get Twitter for business at that time, and not a few of my readers (and the Twitteratti) let me know that. Let us just say that today, I am a tad better informed. I tweet regularly, have about 10,000 followers, and it is a key component of my marketing strategy, as it is for many businesses. But that said, Twitter still is not part of the marketing mix for a lot of entrepreneurs, freelancers, self-employed people and other small businesses.

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  • 11/11/2013

    Social Media for Beginners

    When it comes to social media and the self employed, the lesson is: Better late than never. While social media is obviously becoming a significant force in the small business world and is not going anywhere, recent statistics indicate that only about half of the self employed use it as part of their marketing plan.

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