• 7 Simple Steps To Increasing Your Web Presence

    The internet is an incredibly valuable and important resource for businesses of all kinds. With an audience vaster than any other, the web is the only tool out there which allows smaller businesses to compete on a level playing field with their larger competitors.

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  • 3 Quick and Easy Ways To Market Your Business

    If you want your microbusiness to be a more macrobusiness, then you need to do one thing right now: Crank up the marketing.

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  • How to Create a Mobile Text Marketing Campaign

    If you want to make an impact with your marketing, you have to go to where the eyeballs are, and increasingly, they are looking at text messages on mobile phones. Certainly that is what the big boys have concluded.

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  • The Secret to Selling to Gen X and Gen Y

    There is definitely a brand new consumer out there these days. I’m part of the end of the Baby Boom generation, and when we’re talking ’bout my generation (yes my generation!) many of the elders are getting ready for retirement; we are no longer the much-coveted 18-54 year old demographic.

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  • What to Tweet Tips for the Self Employed

    Of course you know what you should not tweet: Constantly updating people on the mundane issues of your life and business is a surefire way to earn a bad name for yourself or your brand. Unless your lunch or outfit are something out of the ordinary (or your job involves making lunches or designing clothes) it’s probably best to keep it to yourself.

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  • 4 Smart Ways to Cut Your Overhead

    If you work from home, then your overhead costs are already pretty low. With a home office you save on transportation, rent, and utilities, but when times are tough you may need to look for more creative ways to save. The trick is to cut costs without cutting corners.

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  • Getting Past the “B” Word (Budget)

    People start their own business for all sorts of reasons – freedom, passion, boredom – you name it. But one reason that I have never seen is that they like budgeting… well, unless that person is an accountant, but you get the idea.

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  • How to Get Out of Back Taxes

    What to do about back taxes? Consider an Offer in Compromise (OIC). As a taxpayer or taxable entity, you and your business have a legal right to file an OIC for any liability related to unpaid taxes, and the IRS is obliged to review and consider every OIC.

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  • Is Crowdfunding Right for Your Business?

    Traditionally, there have been two ways to fund a business: Debt financing and equity financing. Debt financing is what it sounds like – you take on debt in exchange for capital. Debt financing can take many forms. It could a loan from a bank, a Small Business Administration loan, or even a loan from a friend or family member. It actually makes little difference. If you go into debt for the money, that is debt financing.

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  • 4 Surefire Ways to Get More Sales from Current Customers

    Everyone needs customers, and while new customers are always great, sometimes it makes more sense to target your already loyal customer base. A huge benefit of marketing additional services to your current client base is that they already know you.

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